AMG was founded in 2019 by mobile-endemic creators who'd grown tired of agencies that needed a glossary. Today we're a remote-first team of operators who've shipped games, run platform marketing or built creator businesses ourselves.
Every account lead has shipped games, run platform marketing or built a creator business. We don't ramp on your category — we lived in it before AMG existed.
Every campaign comes back with attribution and uplift modelling we'll walk through with your finance team. No vanity dashboards.
Six practices on one P&L means no hand-offs and no margin stack. You brief the agency, not the practice — and the same team owns it through delivery.
Leads AMG across all six practices and the global team. Founded the agency in 2019 with a thesis that gaming marketing needs to be built by people who play — and has scaled it from a mobile-endemic boutique into the leading creator-marketing partner for major game publishers.
Co-founded AMG; runs strategy and long-term partnerships.
Owns operations, finance and people across the AMG team.
Heads creator programs and brand partnerships across the agency.
Runs the account team — every brief, every campaign, end-to-end.
Runs in-house production — broadcast, events and live content.
Leads the AMG roster of 125 exclusively-represented creators.
Owns strategy across launches, live-service moments and roster work.
A gaming-first agency, built end-to-end so launches, live-service moments and creator programs ship out of one room.
We don't bolt gaming onto a generalist agency. Every practice — Mobile Gaming, Influencer Marketing, Events & Production, Talent Management, Community Programs and Tech Products — is staffed and led by people who've shipped games, run platform marketing teams or built creator businesses themselves.
That's why we get briefed on launches with two-week timelines and live-service moments that have to land on a Tuesday at 11am PT. The work is unglamorous more often than not. The numbers are what's glamorous.
We hire from gaming first and ad-land second. If you've shipped a title, run a community or made a creator career — we want to talk.
